Ludlow Food Centre Shortlisted as Midlands Best Rural Retailer

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Still only six months old, Shropshire’s Ludlow Food Centre has been shortlisted in the regional finals of the Best Rural Retailer Awards, the prestigious Countryside Alliance competition that celebrates the achievements of those helping to sustain and regenerate their rural communities.

Nominated by customers in the ‘Best Local Food’ category, the groundbreaking store sources approximately 80 per cent of its food and drink lines from local farmers, growers and producers and uses produce from the surrounding Earl of Plymouth Estate to create its own high quality range of fine foods in store.

Singled out as an exemplar of modern day farm food retailing the Food Centre, located on the A49 in Bromfield, was recently featured on BBC Radio Four’s Food Programme and awarded ten out of ten by Olive magazine for offering customers excellent value for money.

In the Best Rural Retailer Awards, the Food Centre is up against three other farm shops in the Midlands but is the only nominee from the county and, having only opened its doors in April, is one of the youngest contenders in the competition.

Regional judging will take place throughout November and the regional winners of the four categories will be announced in December. Should Ludlow Food Centre be successful they will be invited to the House of Lords in February 2008, to hear if they have been selected as the overall UK winners for 2007.

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