Ludlow Food Centre Appears on The Food Programme

The BBC Radio 4 Food Programme

Sandy Boyd, Managing Director of the Ludlow Food Centre, was featured on BBC Radio Four’s ‘The Food Programme’ on Sunday 21st October 2007, discussing with presenter Sheila Dillon whether it is possible for major supermarket chains to respond adequately to the increasing public appetite for locally sourced food.

An avid and successful promoter and retailer of local food and drink for more than 25 years, Sandy is renowned for making farm foods fashionable, having transformed the Chatsworth Farm Shop into a cult shopping destination and worked for several years with the National Trust before settling in Bromfield to develop the ambitious 4000sq ft Ludlow Food Centre project.

During the half hour programme, which also included interviews with Sir Don Curry, author of the 2002 Curry report on the future of British Farming and Patrick Holden, director of The Soil Association, Sandy explained what the Food Centre stands for and how it supports the regional farming community. He also shared his views on why buying local is so important and why foods with a local provenance seem to be higher in popularity than organics and more in demand than ever.

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