Valentine cheese is a labour of love for dairy team

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A cheesy Valentine’s Day might not be everyone’s cup of tea – but the dairy team at Ludlow Food Centre is on a mission to change that.

To celebrate the annual festival of love, Dairy Manager, Dudley Martin, has teamed Ludlow Food Centre’s best-selling ‘Cheese with No Name’ with a family from Ludlow’s dairying past – the aptly named Valentine family – who farmed at the Dun Cow Dairy, in Rocks Green, during the late 1800s.

With some help from decorative cheesemonger, Phoebe Madeley, the cheese has been given a special romantic makeover just in time for February 14th. Set in the shape of a heart and topped with rose petals, its name, ‘Valentine’, is set to stay.

Dudley explains: “To find out last year that Ludlow had its own dairy and cheesemakers was really inspiring. It only makes us more determined to honour Ludlow’s heritage in everything we do.

“And, with Valentine’s Day just around the corner, we saw an opportunity to honour Ludlow’s late dairy entrepreneurs by naming our special best-selling cheese after them. We have further plans in the pipeline after learning about Ludlow’s cheese-making past, and we are excited to be developing more products for our range.”

Phoebe, who has worked at Ludlow Food Centre for nine months, added: “After some persuasion, Dudley and dairy supervisor Paul Bedford were keen to add the rose petals to really hone our tribute to both the Valentine family, and Valentine’s Day itself.

“Cheese is a gift you might not usually consider for Valentine’s Day, but teamed with some of our own bread or local crackers, wine and chocolates, you’re bound to win your true love over!
I’ve been hand finishing and wrapping the cheeses over the past week, and we’re really happy with the outcome.”

You can find the special Valentine cheese on display at the award-winning Ludlow Food Centre’s dairy counter throughout February.

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