Sweet Stuff Slow Wins Observer Food Monthly Best Producer 2008

Catherine Moran - Sweet Stuff Slow

A Ludlow based dessert company is celebrating the sweet taste of success after winning the coveted ‘Best Producer of the Year’ at the prestigious fifth annual Observer Food Monthly Awards, it was revealed this weekend.

Catherine Moran’s Sweet Stuff Slow beat off stiff competition from several other speciality producers to take the top accolade for her handmade ‘Pots of Deliciousness’. She collected her award at the glittering ceremony at London’s Shoreditch House having wowed a panel of food writers and chefs including Nigel Slater, Tom Parker-Bowles, Ruth Rogers and Jay Rayner at the tasting lunch in November.

For Catherine, this national level recognition comes as she celebrates two years of being in business. Currently based in the new enterprise unit at the Ludlow Food Centre, Bromfield, she started out in her Orleton farmhouse kitchen preparing decadent, single-portion desserts using her own homegrown fruit and premium quality, high cocoa Valrhona chocolate, for sale at local farmers’ markets and food fairs.

She now produces 500 pots a day and is listed with Fortnum & Mason along with several independent delis and farm shops across Shropshire and Herefordshire. Following the good news of her Observer Food Monthly award and the glowing endorsements of food writer and campaigner Joanna Blythman, who discovered Sweet Stuff Slow at the 2007 Abergavenny Food Festival, Catherine is bracing herself for an influx of orders and some long days ahead at the stove.

She says, ‘It all feels like a dream but I’m expecting reality to kick in at any moment. I was blown away to hear that Joanna had loved my Shropshire Damson Crème Brûlée and nominated me for Best Producer, but to hear that I’d won was unbelievable. I’ve had some fantastic feedback from some of the country’s most respected food experts; Nigel Slater commented that my Pots of Deliciousness were amongst the best commercially available desserts he had ever tasted. That is the most wonderful reward after two years of hard work getting the business off the ground.’

Sandy Boyd, Managing Director of the Ludlow Food Centre, is delighted for his tenant producer. He says, ‘We built the new enterprise unit as a development platform so that up and coming food producers from Shropshire, Herefordshire, Worcestershire and Powys could grow and excel in a ready made retail environment. Catherine was our first tenant and within weeks her puddings were on our shelves selling like hotcakes. She has done amazingly well in the past 12 months and everyone here is thrilled at her success in the Observer Food Monthly Awards.’

With her Damson Crème Brûlée coming in for special praise, Catherine’s Lavishly Luscious Lemon Posset and Rich Chocolate Mousse, both Gold winners in the 2007 Great Taste Awards, were also commended by the judging panel. The full range of Sweet Stuff Slow desserts is available at the Ludlow Food Centre. For other stockists and more information on the Sweet Stuff Slow desserts range, contact Catherine Moran c/o The Ludlow Food Centre, on 01584 856000, email catherine@sweetstuffslow.com or visit the website: www.sweetstuffslow.com.

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